Brief
- To understand the existing use cases of the app and evaluate how well the app solves them.
- To Redesign the existing flows by identifying new opportunities.
About Google Pay
Google Pay is a digital wallet platform (UPI based) developed by Google to power in-app and merchant payments on mobile devices. Google Pay uses Near Field Communication (NFC) to transmit card information facilitating funds transfer to the retailer. It replaces the credit or debit card chip and PIN or magnetic stripe transaction at point-of-sale terminals by allowing the user to upload these in the Google Pay wallet.
One of the primary aims of the app is to provide a simple and elegant user experience. Lately, it has become one of the most used payments app and has a great adoption rate.
Features
App Structure
Pain Points
Identified Persona & User Journey
Finding Opportunities
Proposed Solutions
