Hello & Welcome

I am Rajesh, a Senior Product Designer at Nykaa solving problems related to human-centric experiences.

Redesigning AJIO shopping experience
To re-design a scalable navigation structure to accommodate current expansion plans with new stores, while retaining visibility and performance of existing high traffic elements
Post Order Experience at AJIO
Worked on the Post Order Experience and solve users' problems and improve their overall e-commerce shopping experience. These typically involve the following steps: Order Confirmation & Processing, Shipment, Tracking, Delivery, Returns, Refunds & Customer Care.
Designing workflows for Information Visualisations
At Adobe, I worked on my Graduation Project to design workflows for creating effective & quick Information Visualisations on Adobe Illustrator aimed at even novice users to achieve mind-blowing infographics in a shorter time span
Visualising Panchang from Vedic Astrology
A Digital Informative Product on Astrology In this experimental project, I have tried to understand the Panchang(The Hindu almanac) and attempted to deconstruct it to the millennials in a Visual manner.
Design System at Fractal Analytics
Fractal is a powerhouse that crafts dozens of solutions every week, it was important to design solutions that are simple, intuitive, elegant and consistent. The idea of the Phi Design system was to bring standardisation to end-to-end from design democratisation, design patterns to communicating with the clients. I was part of the founding team and my focus was majorly on the component library and the information design guide.
Reimagining wallet free living
Redesign- Google Pay app. The project was made in a duration of 2 days as part of a design task in May 2019.
First Responders League- Service Design
A service design that caters to first-aid & transportation to people in medical emergencies through first responders in the vicinity.
Data visualisation of music over decades
This is a collection of Top 10 Albums from each decade (the 50s-10s) from various sources handpicked by me. The data was then filtered and formatted on the tabular form. The final output was visualized with a metaphor of Vinyl Disc with the Albums radiating out their corresponding information on the Disc
The Grandstanders- Data Visualisation on Politicians
A data visualization on the credential background on the India politicians, who before contesting the Lok Sabha election submit their records as affidavits. The data was then scraped from ADR website and then visualized using Tableau Dashboard to arrive at interesting insights. The dashboard is exploratory in nature so the users can choose the information needed to see.
12 Angry Men- A data visualisation of the script
A data visualization of the movie "12 angry men" from its script. Using Python and Data Analytics tools to analyze the script text to find patterns and visualize them on the Web.
Data Visualization on Personal Expenditure
The purpose of this Data visualization is to document any of my personal daily activity in which I could get some delightful insights at the end. I chose to document my daily expenditures. The data was procured from the Bank statement & Walnut app which I used to documented carefully for a year
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